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The Object of Rotary is to encourage and
foster the ideal of service as a basis of
worthy enterprise and, in particular, to
encourage and foster:
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FIRST. The development of
acquaintance as an opportunity for
service;
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SECOND. High ethical standards in
business and professions, the
recognition of the worthiness of all
useful occupations, and the dignifying
of each Rotarian's occupation as an
opportunity to serve society;
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THIRD. The application of the
ideal of service in each Rotarian's
personal, business, and community life;
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FOURTH. The advancement of
international understanding, goodwill,
and peace through a world fellowship of
business and professional persons united
in the ideal of service.
Four Avenues of Service
Based on the
Object of Rotary, the Four
Avenues of Service are Rotary's
philosophical cornerstone and the foundation
on which club activity is based:
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Club Service focuses on
strengthening fellowship and ensuring
the effective functioning of the club.
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Vocational Service encourages
Rotarians to serve others through their
vocations and to practice high ethical
standards.
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Community Service covers the
projects and activities the club
undertakes to improve life in its
community.
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International Service encompasses
actions taken to expand Rotary's
humanitarian reach around the globe and
to promote world understanding and
peace.
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