newsletter

Today's Greeter: Janet Roselle

President's Thought: Education is not preparation for life; education is life itself" John Dewey

Pledge: Lead by Forrest

Thought of the Day: Read by Janet Roselle, "Life engenders life. Energy creates energy. It is by spending oneself that one becomes rich" Sarah Bernhardt.

Today's Guests:

Shirley Ryan, a former Rotarian and author about town was introduced by Jim O

Fernando introduced his Service Manager at the Bank, Kary.

Linda P. introduced her guest, from the Bank of Marin, Carol York.

Kelly O'Grady, President of Interact, and Teresa O'Grady, our Interact's V.P.

TriClub Picnic Report: Sally (from the Valley) Johnson reports that we had a great time, lots of kids and grandkids (and Abbey!). Special thanks to Dave and Karen Johnson for their early arrival and help.

Announcements:

Youth Exchange - Terry Bryant: this weekend we will be hosting a dinner and overnight for all the students.
Membership Survey - Dave Johnson reports that surveys need to be turned back in ASAP.
Board Meeting - October 10 at 7:30 AM @ Sunrise Senior Center
Rotary Walks - Derek thanked all our Rotarians for attending first walk this past Saturday and encourages each of the club members to come and walk with us this coming Saturday - see rotarywalks.org Our own Phillip Pascal will be the guest trainer!
New Bank Needed - Pamela paid a few bucks in giving an announcement that she is searching for a new bank to handle her LLC needs.
Foundation Dinner and Raffle - Dawn is selling raffle tickets, which goes towards our foundation giving and reminds all that this year's dinner on October 14 is right here in Petaluma.
Shirley Ryan - has a need as she is accepting two exchange students over the next couple of months; if you can be of any help please give her a call.
Community Service - Jan Mandrel, Community Service Chair, is hoping to attract a few more volunteers to round out the committee, please let her know of your interest.
Bowling Challenge - our Interact Club has challenged us to a bowling challenge on Friday, October 27 - come in costume!
Shirt Orders - see Rickie ASAP !!!
Oktoberfest meeting this Thursday (tomorrow) at Petaluma Coffee and Tea, 6 PM

Finalies:

Janet Roselle has reached her 39th again! But does not look a day over 40 - cost: $40

Sue and Walt Hussey paid $5 and $15 respectively for the recognition of Sue's first born's birthday.

Linda Postenrieder has had her name in the paper again! So Prez Russell fines Jo Thorton $10 (hey, he's the President, we're not supposed to understand!)

Moe Jacobson's son, Noah had second child, a daughter, Myra Rebecca - Moe gave up $50 and also paid off his Harold Alexander!

Jan Mandrel paid $5 for announcing some Senior Activities (anyone over the young age of 50) such as Ski Trips and a Senior Faire on October 20. See Jan for more details.

Today's Guest Speaker: Bruce W. Kyse, Publisher of the Santa Rosa Press Democrat

Kyse spent much of his career at the paper, starting in 1977 as a copy editor, becoming city editor in 1982 and managing editor six years later. In 1990, he became the Press Democrat's executive editor. In 1999, Kyse left the paper to manage Winetoday.com, a New York Times-owned Internet startup, and is now back as the PD's Publisher.

Bruce spoke today about the changing media business. Even though some refer to newspapers as dinosaurs they will continue to thrive and be read - but they are changing and adapting to the new world of digital media. It somewhat similar to the network news - the audiences are shrinking but with newspapers there are values which cannot be seen in other media.

Newspapers are often the first written record of what will become our history. They are able to both gather and disseminate news for us, the readers. Newspapers can be a watchdog of government and advocacy for truth such as when they go to court for certain records to be publicly released. Newspapers have brand loyalty - they validate their sources unlike much that is published on the internet. And, newspapers provide serendipity for the reader - bringing us news and information we may not necessarily be looking for but find interesting.

Many newspapers are implementing strategies which will help them to continue - such as using more varied outlets (the PD owns the Argus and the Petaluma Magazine and operates a website). There are some red flags: in 1994, 10% of Americans did not seek out any news - today that has number has grown to 19%. Our founding fathers new that we needed to be an informed citizenry - and newspapers bring this information to us.

One of the great challenges newspapers face is reaching the 18-24 year old group. This is a group who has only know digital - computers, internet, cell phones, Google.

Raffle: Russ picked but lost; Moe got the $10.

Meeting Adjourned.